cover

THE ROMANCE OF A GREAT STORE


THE NEW YORK TO WHICH MACY CAME IN 1858

THE NEW YORK TO WHICH MACY CAME—IN 1858
Looking south from 42d Street—The old Reservoir and the Crystal Palace in the foreground


[Pg i]

The Romance of a
Great Store

by Edward Hungerford

Author of
"The Personality of American Cities," "The Modern Railroad," etc.

 

Illustrated by
Vernon Howe Bailey

 

New York
Robert M. McBride & Company
1922


[Pg ii]

COPYRIGHT, 1922, BY
ROBERT M. MCBRIDE & CO.


 

Printed in the United States of America

 


Published, 1922


[Pg iii]

To
the Men and Women
of
The Great Macy Family
Whose Fidelity and Interest,
Whose Enthusiasm and Ability
Have Upbuilded
A Lasting Institution of Worth
in
The Heart of a Vast City
This Book is Affectionately Dedicated
by its Author.

E. H.


[Pg v]

CONTENTS

CHAPTERPAGE
Introductionix
 
Yesterday
I.  The Ancestral Beginnings of Macy's3
II.  The New York That Macy First Saw7
III.  Fourteenth Street Days31
IV.  The Coming of Isidor and Nathan Straus47
V.  The Store Treks Uptown63
 
Today
I.  A Day in a Great Store87
II.  Organization in a Modern Store109
III.  Buying to Sell145
IV.  Displaying and Selling the Goods163
V.  Dis
...

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