The WESTERN COWBOY
and
ARABIANS IN THE ROCKIES
PRICE $1.00
Copyright 1948, Trinidad Bean & Elevator Co.
Denver, Colorado
The WESTERN COWBOY
Call him bronco buster, cowpuncher, cattleman, orjust plain ranch hand ... the western cowboy tothose who know him best, has always been “just a plain,everyday upstandin’ man!” He is courageous and fearless ...loyal to his outfit and to his friends, and doeshis best to live up to the code of his colorful calling.
An oldtimer might tell you that the cowboy’s code callsfor “courage and loyalty, uncomplaining cheerfulness,laughter at danger and hardships, lack of curiosity regardinganother’s past, and respect for womanhood.”
The cowboy may change with the times, but so long asthe West raises cattle he’ll be with us ... riding therange, testing his skill at the rodeo ... “doin’ his job”as he upholds the proud traditions of the West andone of its greatest industries ... the cattle business.
ON THE MOVE
The cowboy and the horse he rides are the resultof a way of life. The man and the animal havedeveloped together, adapting themselves to a typeof life and work unfamiliar to millions of ourpresent generation.
The dime-novel, two-gun characters of fiction, themovies built around these stories, and the occasionalrodeo performance, are the basis for the average person’s impressionsabout the Western cowboy. Overlooked are the real life andthe important daily tasks of these men on horseback who provide themeat for the nation’s tables.
The cowboy knows no hours. From sunup to sundown, in blizzard, rainand sunshine, he watches and cares for his herd.
The pioneers who built the cattle business into a tremendous industryused the saddle for making history. The modern cowboy following intheir path is still using a saddle for a throne from which he upholds atradition ... and never will he forsake that saddle for a jalopy to helphim over the rough places.
ON GUARD
Probably no other American spends a greater part of his time outdoorsthan the Western cowboy. Certainly no other form of activity isso dependent upon the whims of Nature and animals. A calf may strayamong jagged rocks, and a horse break a leg in recovering him. Riderand horse are always flirting with danger! Sickness in a herd or amongthe horses calls for expert knowledge and kindness. Broken fences,storms, mountain lions and the elements themselves present problemswhich to many of us would seem insurmountable. Gopher holes lurkin hidden places to throw both horse and rider; turbulent streams withtheir slippery boulders must be forded; high ledges and snowy precipicesmust be traversed under varying conditions.
Yes, it’s a rugged life and one which calls for strong men with cleareyes and steady hands.