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INCREASING HUMAN EFFICIENCYIN BUSINESS

A CONTRIBUTION TO THEPSYCHOLOGY OF BUSINESS

BY
WALTER DILL SCOTT

AUTHOR OF ``THE THEORY OF ADVERTISING,'' ``THE PSYCHOLOGYOF ADVERTISING,'' ``THE PSYCHOLOGY OF PUBLICSPEAKING,'' ``INFLUENCING MEN IN BUSINESS''

CONTENTS

CHAPTER PAGEI. THE POSSIBILITY OF INCREASING HUMAN EFFICIENCY……1II. IMITATION AS A MEANS OF INCREASING HUMAN EFFICIENCY………………………………..26III. COMPETITION AS A MEANS OF INCREASING HUMAN EFFICIENCY………………………………..48 IV. LOYALTY AS A MEANS OF INCREASING HUMAN EFFICIENCY………………………………..75 V. CONCENTRATION AS A MEANS OF INCREASING HUMAN EFFICIENCY………………………….104 VI. WAGES AS A MEANS OF INCREASING HUMAN EFFICIENCY……………………………….132 VII. PLEASURE AS A MEANS OF INCREASING HUMAN EFFICIENCY……………………………….165 VIII. THE LOVE OF THE GAME AND EFFICIENCY………..186 IX. RELAXATION AS A MEANS OF INCREASING HUMAN EFFICIENCY……………………………….204 X. THE RATE OF IMPROVEMENT IN EFFICIENCY…………223 XI. PRACTICE PLUS THEORY……………………….254 XII. MAKING EXPERIENCE AN ASSET: JUDGMENT FORMATION………………………………..276 XIII. CAPITALIZING EXPERIENCE: HABIT FORMATION……303<p v>

INCREASING HUMAN EFFICIENCYIN BUSINESS

CHAPTER I
THE POSSIBILITY OF INCREASING HUMANEFFICIENCY

THE modern business man is the trueheir of the old magicians. Everything he touches seems to increaseten or a hundredfold in value and usefulness.All the old methods, old tools, old instrumentshave yielded to his transforming spell or elsebeen discarded for new and more effectivesubstitutes. In a thousand industries theprofits of to-day are wrung from the wastesor unconsidered trifles of yesterday.

The only factor which has withstood thiswizard touch is man himself. Developmentof the instruments of production and distributionhas been so great it can hardly be<p 1><p 2>measured: the things themselves have beenso changed that few features of their primitivemodels have been retained.

Our railroad trains, steamships, and printingpresses preserve a likeness more apparentthan actual. Our telephones, electric lights,gas engines, and steam turbines, our lofty officebuildings and huge factories crowded withwonderful automatic machinery are creationsof the generation of business men and scientistsstill in control of them.

By comparison the increase in human efficiencyduring this same period (except wherethe worker is the slave of the machine, compelledto keep pace with it or lose his place) has beeninsignificant.

Reasons for this disproportion are notlacking. The study of the physical antedatesthe study of the mental always. In the historyof the individual as well as of nations,knowledge of the psychical has dragged farbehind mastery of tangible objects. We comein contact with our physical environment andadjust ourselves to it long before we begin to<p 7>study the *acts by which we have been ableto control objects around us.

It was inevitable, therefore, that attentionshould have been concentrated upon the materialand mechanical side of production anddist

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